Berlon XVII: The progress made by Steward Berlon at the very beginning of the XVIII century.
XVIII THE GOLDEN CENTURY 1705: the London Gazette advertised the first auction of the Bordeaux first growths: 230 barrels of “Margose”. THE 50s THE GINESTET FAMILY: acquired the whole property in about 1950.
80 hectares devoted to vines for production of red wines
12 hectares devoted to vines for production of white wines
170 hectares to mind the forest and meadows for the 39 cattle
(approximately) that produce fertilizers for the vineyards
70 production people and 4 administration
1855 THE OFFICIAL CLASSIFICATION: Empereur Napoléon III paid an important service to the great red wines of the Médoc by organising in Paris, in 1855, the Second Universal Exhibition. It was an occasion for him to glorify French products, among which were the prestigious Médoc wines.XIX CENTURY sold the chateau to COUNT PILLET-WILL In 1879, It was a difficult period for the Médoc, which was almost simultaneously struck by a great world recession and the incidence of cryptogamic soil diseases.
- Produced an average of 150,000 bottles per year of its first wine
- 200,000 bottles of its second wines Pavillion Rough (grapes used from discarded grapes of first wine)
- 33,000 bottles of its white wines Pavillion Blan
- 10% of grape production sold in bulk to other wine merchants
Grape Varietals at Margaux 75 % Cabernet Sauvignon 20% Merlot 4 % Petit verdot 1% Cabernet Franc.
White Margaux is under Bordeaux Appellation. 12 hectors in total for white. Suvignon Blanc 100%
It is considered to be one of the most prestigious wine estates in the world and certainly produces one of the most expensive wines on the planet. It still holds the crown of the most expensive wine bottle (1787) ever broken, insured at USD$225,000. Its 1900 vintage is regarded by the world’s well-known wine critics at the top of the world’s best wines ever produced, together with Mouton Rothschild 1945 and Chevel Blanc 1947. The commercial factor : 2013, in particular the observation of the response of the vines and the wine to biodynamics.
Château Margaux produces three wines:
- Château Margaux: Usually a blend of Cabernet Sauvignon, Merlot, Cabernet Franc and Petit verdot, with Cabernet Sauvignon dominates (90% or above).
- Pavillon Rouge du Château Margaux: Same blend but with slightly higher percentage of Merlot when compared with the Grand vin.
- Pavillon Blanc du Château Margaux: 100% Sauvignon blanc.
1977 ANDRÉ MENTZELOPOULOS : “A HELLENE IN THE MÉDOC” 1977 André Mentzelopoulos bought the property. 1801 THE MARQUIS DE LA COLONILLA, who built the property that we so appreciate today. 1830s Alexandre Aguado, the first banker to acquire a great Bordeaux château. 1980 CORINNE MENTZELOPOULOS: IN HER FATHER’S FOOTSTEPS.
The wine world that was so alarmed by the arrival of a “Hellene in the Médoc”, redoubled its concerns on the death of André Mentzelopoulos. This paradox is explained in reality by the fact that André Mentzelopoulos had convinced even the most pessimistic doubters by his energy and clear vision that, put into the service of his passion for Château Margaux, had, with almost spectacular speed, re-established the quality of the wine and the reputation of the estate. XXI CENTURY, Today: Owner and CEO is Madam, Corinne Mentzelopoulos. At the beginning of the XXI century, Bordeaux wines are experiencing unprecedented success. The whole world seems to have their eyes riveted on Bordeaux, where the demand for these great wines never stops growing.
This prosperity, as well as the rapid expansion of other regions in the world, has placed Château Margaux in a more competitive climate, and also allowed the underlining of its unique position: that of a First Growth classified in 1855, enjoying a terroir that has been shaped by the passing centuries.Renovating and structures designing by the British Architect Mr. Norman Foster, who is known for 30 St Mary Axe, Reichstag building, Reichstag dome, Millau Viaduct, Hearst Tower and many more significant architect in the world. Renovation of 200 years old Building
The youngest of her three daughters, Alexandra Petit-Mentzelopoulos, joined Margaux in the autumn of 2012. Told by young lady Mademoiselle Janot.
The Cooperage: Cooperage – barriqe making man 1. 300 barrique each year. 1 barrique takes approximately 3-4 hours.
- Château Margaux is simply not for every wine drinker.
- It is a luxury commodity.
- Price is driven by a combination of rarity and quality.
- Too bad, even for many wine professionals and aficionados, it is not easily affordable.
- Perhaps if one wants to develop a hobby of drinking rare wines, he has to establish his financial and social status first.
The new cellar was built on 1982 Vintage 2013, total number of barrique – 500 – 600 resting on the first cellar for first 6 months later goes to underground cellar, the entire cellar which is naturally controlled. During June July and August special air cooler systems are on between roof tops and ceiling. No direct air contacts on the wines. The Glass top of each cellar helps, the wine technical team to check the wines on every step, before they go for the final cap. The Old Cellar, Chai as we know in France.
650 barrels 4 different wine. During my last one year I have been to many estate’s but so far never really got a chance of seeing the raking, for the very first time. It was a special day indeed! You got lucky …. Mademoiselle added.
“A brilliantly consistent wine of stunning grace, richness and complexity” often called the most seductive and elegant of all Bordeaux wines. We all know that the quality of their wines are attributed to two main factors: excellent raw materials (terroir) and the skilled handling of these raw materials (man). Somebody said the Château is blessed by its terroir, consisting two paramount aspects: soil and climate. As the Château stated, “terroir is the essence of great wines”….Indeed!
This is New – Construction of under ground cellar, will be ready by 2015 Renovating and under construction few parts of the future Library 2,50,000 wines collection and 1848 – is the oldest vintage of Château Margaux. The renovation has taken place last year 2013, and the estate is expecting the cellar, library building and other renovation will be set before this year Harvest 2014.
Pavillon Rough Vintage 2006 Tasting Notes : About 40% of the Pavillon Rouge blend of course is made up of most of the Merlot; it blends in very nicely since it has plenty of finesse and power, and the graceful touch of exclusive Cabernet Sauvignon. It brings the 2006 a tannic power and rare vivacity, both of these characteristics being supported by the presence of 4% Petit Verdot. This blend of grape varieties is quite classic for the Pavillon Rouge. Traditional Market for Pavillion Rough are France, UK, Japan, and US.
Chateau Margaux Vintage 2006 As we are aware of the fact since the 17th Century, the first wine of Château Margaux has been recognised as being one of the greatest wines in the entire world. It owes its unique qualities to the genius of its terroir as well as to the passionate work of a succession of generations. Tasting Notes : It’s a remarkable wine that comes from a combination of characteristics that are only rarely found: elegance, finesse, complexity, density, intensity, length and freshness. On palate the tannic concentration may be exceptional, it’s unusual to detect any astringency. It leaves the finesse, an aromatic complexity on the palate.
Asian Market Review is always important when it’s comes to an Marketing professional. India’s luxury market is forecast to grow to $14.7 billion by 2015. Jewellery, electronics and cars are growing at the fastest rate, whilst accessories, wines and spirits and luxury travel continue to perform steadily. India’s retail landscape is highly regulated and product import duties in India hover at 30%. Most recent legislation forbids 100% FDI in mono-brand retail, unless 30% of all product is sourced from Indian SME’s. Real estate is also heavily regulated, retail infrastructure is non-existent and street-level environments are often unkempt. Luxury brands generally launch boutiques in luxury malls or hotels, through joint ventures with local distributors. Future growth is expected to come from second-tier cities like Gurgaon, Pune, Chennai and Hyderabad.
The average Indian luxury customer values high quality & exclusivity, they are very price conscious and acquires goods based on social recognition. The new Indian luxury consumer is young and aspirational, suggests Bernd Schneider, general manager of Sofitel Mumbai. While the average Indian luxury customer values high quality, exclusivity and social appeal as key drivers of luxury purchase, she/he is also very price conscious and acquires goods and services based on “badge value” and the social recognition that they will bring him. Traditional luxury attributes such as high quality, heritage, longevity, the ‘stories’ associated with brands are beginning to emerge as drivers of purchase, however we are still far from the market behaving in a developed manner, where luxury is intrinsic and understated. A small proportion of the market can certainly be considered as connoisseurs as they represent ‘old money’ but for the most part, the market is still at the nascent stage.
Thank you for reading my another article based on Top Bordeaux Estate, it’s specially dedicated to all my readers and Indian premium wine consumers around the world. Special thanks goes to Miss Emilie Janot, who shared her precious time talking about what makes special about Margaux.
WINESUTRA 